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SOURCE: Mental Health Commission of Canada
We took all our favourite things about fundraisers—art, events, and resources—and combined them to create Life on the Line, which raised awareness and funds for Canadian Mental Health Association (CMHA) Toronto youth mental health programs during Mental Illness Awareness Week.
Thank you to everyone who attended our #LifeontheLine launch party on October 6th from 6-10PM at 918 Bathurst. Your kindness, support, and generosity made this event one to remember.
Limited edition prints by notable Canadian artists including Christi Belcourt, Ben Johnston, Fvckrender and more were sold online from Oct 7th at 11AM to Oct 10th at 11PM, where a % of all prints were donated to youth mental health programs.
Our campaign created intersectional youth mental health content and resources in collaboration with therapists, experts, practitioners, advocates, and other mental health professionals.
OVERVIEW
FUNDRAISER
Life on the Line print sale donations support Canadian Mental Health Association (CMHA) Toronto’s youth mental health programs.
Before the pandemic, referrals to CMHA Toronto had increased by 50%, and the demand continues to grow while funding remained the same.
Your support of CMHA Toronto youth mental health programs supports counselling, employment training, and mentorship that help to build resilience and equip young people with the emotional and social skills they need to support their mental health.
10-20%
3.2 million
3rd highest
WHY YOUTH MENTAL HEALTH?
youth suicide rate in the industrialized world
of Canadian youth are affected by mental health disorder
12-19 year olds in Canada are at risk for developing depression
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